As the digital era continues to modernize, more people today are becoming more active on social media than ever. Social media is not only some optional tool for your entertainment or some tool to cover up your spare time, but It has also now become a crucial resource for your business and your commercial interactions.
Social media is one of the most emerging tools and the most popular online activity. As of 2020, Social media has more than 3.6 billion users, which is more than 46% of the world’s total population. This number of social media users is expected to increase to almost 4.41 billion in 2025.
According to a report as per July 2020, The most popular social media is Facebook with more than 2.5 billion users following with Youtube, WhatsApp, Instagram, etc.
According to research, Internet users spent about 2 hours 22 minutes per day on social media in 2019. That is a significant amount of time as compared to only 59 minutes spent per day eating 😵
You should not use social media only to post your selfies. Social media has become a powerful tool. You can build your brand on social media, promote your blog or any other business on social media. It strictly depends upon you on how you use social media.
If you use social media the wrong way, it can be addictive both mentally and psychologically. Using too much social media can cause several physical problems such as eye strain, lack of sleep, etc. It can drain all of your mental energy making you feel tired and exhausted.
So, It is really necessary for you to use social media productively to get the maximum benefit out of this wonderful blogging tool. So, here are some ways on how you can use social media productively.
Before starting, you can check out 6 Awesome Blogging Tools To Kick-Start a Successful Blog
Ways to use Social Media Productively:
Social media is solely created as a means of interaction and engagement among its users.
Social media is changing the way people communicate as it brings efficacy to the process of communication. It plays an important role in communicating, connecting with peoples, and developing a relationship.
You can use social media productively by communicating with your old pals, your family members far from home, or any other people/company you want to establish a relationship with.
Personal communications with family and friends keep your relationship healthy. It keeps you close even though you are physically far from each other. This will make the use of social media productive.
Business communication in social media can help you build a good commercial relationship with any company, person, or brand. Nowadays, reaching a company is just a message away. You can use this to improve your business, network with more potential clients, and engage with your costumers knowing what they want.
2. Promote your business in social media:
In recent years, Social media has grown to an absolutely essential tool for marketers. With the rise in the users of social platforms, more marketers are drawn toward social media to market your business or product.
On social media, both consumers and business are connected. They can easily contact each other. Businesses can post about their new products and see if their users are interested in similar products.
On the other hand, businesses can take direct feedback from their costumers which can help them improve the service they give or their product.
You can also engage with your costumers through social media. You can create polls, send them direct messages informing about new products that you have. Your costumers can also share their products or the service you provide to their profile so that other people can know about your brand or product. This will help you reach more peoples.
Not only your business, but You can also promote your blog on social media. As a blogger, I get almost 60-70% of my total traffic from social media. Social media has been the most powerful tool for me to promote my blog.
You can also check out 7 FREE Ways To Promote Your Blog For Massive Traffic
This is how you can use social media productively by promoting what you have to offer to your potential customers.
3. Follow Inspiring people:
Social media is the place where people share what they have to offer. Everyone is sharing their own stories in their social media but It doesn’t mean that you should follow or be a part of all those stories. You should let go or not get hang of those stories that don’t inspire you or make you more productive.
There is an equal amount of motivational, inspiring, and creative account for every negative and dangerous account. So, it is up to you which kind of information do you want to take in from these creators.
You should dig in your social sites such as Twitter, Instagram, and Facebook every once in a while and unfollow all the accounts that have been draining your energy without actually making you productive. It is important as it makes your time in social media more productive.
You should also unfollow people who are always spreading hate on social media. Hear me out ‘They might be your classmate or any other friends’. But if these people are spreading unnecessary hate or are really toxic, it’s better to unfollow them, much better if you block them 😉
I use my time on social media wisely while following accounts that boosts my productivity and Inspires me. I follow some experts on my niche which helps me grow and add value to my content on the blog. I follow motivational quotes accounts that help me boosts my mood every time I feel down. I also follow some medical accounts related to my studies as I am currently studying pharmacy.
So, It is very necessary to follow only inspiring people and unfollow accounts that don’t make you productive in order to use social media productively.
4. Limit your time usage:
Using social media for too long can hurt your productivity, and may harm your physical & mental health as well. But, quitting social media isn’t the only option, you can limit your time used on social media to use social media productively.
You can track the time you spend on social sites to see if you are using it too much than what you want. There are various in-built app or 3rd party apps on smartphones that lets you track the total time spent on social media like Facebook, Twitter, TikTok, Instagram.
The next thing you can do is limit your social media usage. You can get soo addicted to social media that you can forget the track of time.
Social sites like Facebook and Instagram allow an in-built feature to track the amount of time spent on social media. It lets you set a time limit to use the app and pushes notification when you exceed the usage time limit.
Some third-party apps can help you with setting a usage time limit and notifies you every time you exceed the time limit. It can also temporarily block you from using social media which is really helpful for irresistible people.
Here is a list of apps that can help stop your smartphone and social media addiction
One trick that worked for me is deleting an app that is draining a lot of my time without providing me any productivity. One such app is Tiktok
We all know how addictive can TikTok be. If you start watching one video, you can’t stop scrolling down and down. This is what happened to me. I realized that I was spending too much time on TikTok without realizing and gaining nothing productive from it (at least for me). Then I decided to delete the app 😏😲
Yes, then I deleted Tiktok. Although I was craving to watch TikTok videos for a few days after I deleted the app but later, I got the hang of it. It was worth it to delete the app. I was on my phone less often and was using that time for my studies 😁
So, If you can, I strongly suggest you delete those apps which you think are draining a lot of your time without providing anything productive in return.
5. Turn off your notifications:
Turning off your social media notification can help you get your time off of social media. I have tried it and I have to say, It’s one of the best decisions I have made in my life.
We all have FOMO (Fear of missing out 😉) but what do we really miss by turning off all the notifications of social media?
All the things we miss from the social media notification is just a random bunch of things that keep us distracted and hampers your productivity. Social media notifications are nothing but a distraction.
But, If you are using social media solely for business purposes, then it’s recommended to turn on the notification. You don’t want to miss out on various offers and orders. But rather than that, I absolutely recommend you to turn off the notification to use social media productively.
So, these are the things that you need to do use social media wisely.
Social media can do you both harm and good. The consequences of social media depend on how you use it. If you follow the above tips on how to use social media for good, you will of course get the max out of social media, otherwise it does you nothing but harm.
What do you use social media mostly for? Let me know down below in the comments!
Share this with your friend who you think should use social media more productively: